LEXO Classic Energy 250 ml: Taurine, Caffeine and Vitamins

LEXO Classic Energy is the flagship 250 ml bottle from LEXO India Private Limited. It is a ready-to-serve caffeinated beverage. The base is carbonated water, sugar, permitted colours and flavours. The extras on the label are the reason the pack exists: taurine, caffeine and vitamins.

Ready to serve means what it says. This is not a powder and not a concentrate. You chill the PET, break the seal and drink. The shop does not need a mixer or a glass. The 250 ml size is the impulse slot. Hand-feel, price point and cooler look decide the sale.

LEXO keeps the live range in one format. Classic Energy, Energy Booster and Pineapple Glucose+ are all 250 ml. More flavours will join. The pack size is meant to stay the same so trade does not learn a new height every season.

Classic Energy stands on three words. Taurine. Caffeine. Vitamins. It is not a juice and it is not a cola. It belongs in the energy door.

The bottle is 250 ml PET. Caffeine is 75 mg per bottle, which is 30 mg per 100 ml. Taurine is 300 mg per 100 ml. The pack also carries inositol and a vitamin premix of B2, B3, B5, B6 and B12. Typical energy is 45 kcal per 100 ml. It contains non-caloric sweeteners. Serve it chilled. Always read the label on the bottle in your hand. Batch and MRP sit on pack and can move with production.

Seventy-five milligrams of caffeine is a measured serve. It is written for an adult on a long shift or a late drive. It is not a licence to stack bottles. The pack is clear about who should skip it. Classic Energy is not recommended for children, pregnant or lactating women, or anyone sensitive to caffeine. Do not drink more than 500 ml in a day. Do not buy the bottle if the safety seal is broken.

The black-and-gold pack is there so the bottle reads as energy from two metres away. Do not put it in the juice door. Under cooler light the label should still be readable. The cap, the Classic line and the caffeinated beverage line should show. Lifestyle shots with a glass of ice can live on the blog and on banners. Trade still judges the pack that stands in fluorescent light between two larger logos.

Classic Energy is the caffeine and taurine lead. Energy Booster is the sharper sibling in the same 250 ml family, with a darker line on energy, focus and performance. Pineapple Glucose+ is the colour slot: fruit-forward graphics and a glucose-plus story for energy, stamina and strength. Three jobs. One size.

If you already run beverages, Classic Energy can sit in the cooler without a new pack height. LEXO is first talking to stockists, super-stockists, modern trade and kirana in North India. Canteen and institutional supply use the same bottle.

Do not sell it as a medicine. Do not sell it as a workout drug. Do not sell it as a drink for children. Call it a chilled 250 ml caffeinated beverage with taurine and a vitamin premix, and keep the warning on the pack. Keep it cold. Keep the seal intact. Keep it in the energy door, not beside mango drink.

Schemes stay simpler because the format is one. You are not running 250 against 300 against 500 inside the same brand family. Classic is the flagship. Booster is the second look. Pineapple is the bright neighbour.

LEXO India Private Limited markets the range from North Delhi. Office: Kh No. 8/4, 1st Floor, Sangam Vihar Street 5 and 6, Wazirabad Village, 110084. The plant partner is Shri Ram Beverage, Narwana Road, near Sangam Sabun Factory, Uchana, Jind, Haryana 126115. WhatsApp +91 98995 75353. Email lexoindiapvtltd@gmail.com.

Before you list the SKU, check five things on the physical bottle. Net quantity 250 ml. The caffeine line. The warning for children and pregnancy. The 500 ml daily cap. An intact seal. If any of those is missing or broken, it is not a sale. It is a compliance problem.

If those five are clean, the rest is merchandising. Front-face the gold. Give two facings if the door allows. Stand Booster beside it if you carry both. Leave Pineapple as the bright neighbour, not as a substitute for Classic.

The short line is this. LEXO Classic Energy is a 250 ml ready-to-serve caffeinated drink. Taurine, 75 mg caffeine per bottle, B-vitamins. Marketed from Delhi. Built for the energy door. Written for people who can read a pack. The warning on that pack is for the people who should skip it.